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Our systems of ongoing support can be described in
two parts:
-
Ongoing support provided by the Regional
Franchisor, and
-
Ongoing support provided by Team
Headquarters.
Ongoing Support by the Regional
Franchisor
Seven-day-a-week toll free line
We are there to help Golf Center Owners - seven days
a week with any challenges, questions or comments they
may have. (Not only that but the call is free
too!)
Annual Regional Parmasters Franchise
Owners Conference Hosted by the Regional
Franchisor
Held once a year in each Region, this action-packed
weekend of learning, growing, golf, and making new friends
will be the highlight of Golf Center Owners season each
year.
Site Visits
In addition to the Annual International Franchise
Owners Conference and Annual Regional Franchise Owners
Conference, we will visit Golf Center Owners site at
least twice per year live to provide Golf Center Owners
with detailed one-on-one coaching and support.
Ongoing Phone Coaching
Golf Center Owners will receive coaching on the following
nine areas on an as-needed basis:
- Marketing Support
- Publicity Support
- Quality Assurance Support
- Research & Development
- Financial Analysis
- Purchasing & Strategic Alliances
- Training
- Environmental & Social Issues
- Management Information Systems (MIS)
The phone coaching will happen each and every business
day until their business is fully established, and then
at least once per week on an ongoing basis.
Ongoing Support by
Team Headquarters
Use of the Parmasters name
As Parmasters name recognition grows, so do
their sales. Franchisees benefit from the awareness
other Parmasters franchises create.
Use of the Parmasters Instructional
Programs
Franchisees gain access to our:
-
Our free introductory workshop called How To
Hit the Ball Straight Every Single Time™;
-
Our eight hour intensive clinic on Straight-Line
Golf™;
-
Detailed twenty-four golf training session packages
- what we call our Open Series (designed
to cover the essential skills for driving, putting
and chipping);
-
Our Advanced Series on mastering Straight-Line
Golf™; and
-
Our Masters Series with special skills
training on unique aspects link links golf, mountain
golf, and more.
Use of the Parmasters Coaching
Techniques
Franchisees gain access to our accelerated learning
and positive reinforcement coaching techniques that
help their customers see instant results.
This includes access to our 145 point Coaches Great
Performance Review, our powerful tool that virtually
guarantees consistent coaching results every single
session.
Participation in monthly meetings with
other Parmasters franchisees
One of the biggest benefits from being part of a
franchise is the networking with other franchise owners:
-
Franchisees get to talk to other great people
who have many of the same goals as they have.
-
Franchisees have the opportunity to build strong
bonds of camaraderie and support.
-
Franchisees get to share ideas - which ones are
working, which ones aren't -and this saves them
time, money and helps make their business that much
more successful.
Parmasters Franchise
Owner and Club Member Newsletters
We regularly publish two Parmasters newsletters
(one for Franchise Owners and one for Club Members)
designed to keep Franchisees up to date in the world
of golf, franchising and Parmasters!
Annual International Parmasters
Franchise Owners Conference Hosted by Team Headquarters
Held once a year in conjunction with a major golf
event, this action-packed seven days of learning, growing,
golf, and making new friends will be the highlight of
their business year.
Supporting Regional Franchisors
to Support Franchisees
We provide intensive support and resources to the
Regional Franchisors (Masters) to assist them in supporting
Franchisees. The nine areas of support are as follows:
1. Marketing Support
Franchisors receive access to our complete advertising
and promotional programs specifically tailored and designed
for Parmasters. Our cost-effective marketing
tools are designed to work in the real world with real
results.
A group co-op marketing fund of $3,000 per month,
per location supports this fund. This fund is paid by
all Parmasters and is used to develop additional
marketing tools for all locations and for extensive
targeted marketing strategies.
It's focus is to:
1. Get Franchisees new customers;
2. Help Franchisees keep their existing
customers;
3. Get their customers to spend more;
and
4. Get their existing customers to come
more often.
Other marketing components include targeted sales
letters, free golf balls for youth golfers, creative
customer referral programs, extensive Club Membership
program, and much more make building your business a
science instead of a guessing game.
2. Publicity Support
We will assist Franchisees in getting word out about
their Parmasters location through non-paid advertising.
We'll help Franchisees with media contacts, press releases
and publicity planning. For some examples of
recent media coverage click
here.
3. Quality Assurance
Support
Ensures that a high level of quality is consistently
maintained throughout all Parmasters locations.
Quality is maintained by providing Franchisees with
an initial training foundation and by providing follow
up training on an on-going basis, including semi-annual
inspections and awards.
4. Research & Development
Ensures that there is constant improvement in the
Parmasters training programs. This means that
you are able to stay ahead of competition, and
adapt to your ever-changing and evolving Club
Members. Dozens of programs are being researched and
tested every month – ask us about the latest research.
5. Financial Analysis
Offers support on a financial side as well by analyzing
and evaluating Center's figures from all Parmasters
locations. These evaluations result in us
being better able to serve and assist you in
making your business potentially even more profitable.
In this way, you benefit from the experiences of all
other Parmasters Golf Training Centers. We also
help you identify problem areas before they become serious,
or determine at what point to expand your existing Center.
6. Purchasing &
Strategic Alliances
This area of support involves negotiating purchasing
and marketing alliances with key suppliers to reduce
or eliminate costs on items such as balls, golf clubs,
apparel, marketing tools and staff uniforms.
7. Training
Training covers all aspects of ongoing Franchise Owners
training development programs and developing support
materials. This includes planning and organizing the
annual Franchise Owners Conference for all Parmasters
Franchisees.
8. Environmental &
Social Issues
The E&S Department is responsible for researching
and developing ways that Parmasters can stay
on the leading edge of environmental and social responsibility.
This includes developing programs for building more
soul in the workplace, and building 'greener' centers.
9. Management Information
Systems (MIS)
Provides support for computerized communication throughout
the franchise network. This includes e-mail, web, and
PC-based data transfer systems.
To return to the Support Systems area, click
here.
To visit our On-Going Support area, click
here.
To visit our Operations and Training Manuals, click
here.
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