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Read about our Senior Management Team, and Franchise Leadership Council by clicking on their name or photo, or scrolling below.
Team Headquarters Management
President, CEO and Co-Founder Tom Matzen
Chief Golf Professional and Co-Founder Scott Hazledine
Chief Finance Officer & Chief Investment Officer Michael Levy
Chief Operations Officer John Harrison
VP Special Projects Andrew Winston
VP Sales & Marketing Allen Bonk
External Board Member Chip Beck
Advisor to the Board of Directors - Strategic Construction - David Faulkner
Advisor to the Board of Directors - Strategic Planning - Rear Admiral (Ret'd) Ken Summers
Advisor to the Board of Directors - Golf Research - Jack Kuykendall
Franchise Leadership Council
South Central Regional Franchisors Mario Bertagna and Mike Allen
Canada Regional Franchisor André Ferris
Mid America Regional Franchisor Lauren Rosier and Yvette Rosier
Mid Atlantic Regional Franchisor Bud Schroeder
Rocky Mountain Regional Franchisor Will Conerly and Burt Stoker
North East Regional Franchisor Marc Hobler
Team Headquarters Management
Tom Matzen - President, CEO and Co-Founder
Tom is founder and past CEO of the Vancouver-based consulting firm, Entrepreneur Coach Inc – a company that specializes in strategic joint ventures with uniquely socially responsible businesses, primarily through franchise development. After launching Entrepreneur Coach Inc. in 1995, his first joint venture was with Puckmasters Hockey Training Centers, the world’s first one-on-one hockey training franchise, now operating in more than a dozen states and provinces, with an average 3-year growth of 71.2% per year.
The growth in golf led Tom and the founding team from hockey to golf and in 1999, the concept of Parmasters was born.
Over the past two decades Tom has helped more than 200 entrepreneurs start and grow their businesses.
An international speaker and best-selling author, he is considered by many to be an inspiration, motivator and a strong force in the push towards ethics in our modern business world.
As President and CEO, Tom manages strategic growth and franchise awarding at Parmasters Team Headquarters.
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Scott Hazledine – Chief Golf Professional and Co-Founder
 
Scott is a Class A PGA member, a Master Teacher, and a Master Player. Scott is recognized as the SAGE (Single Axis Golf Expert), and is the Chief Golf Professional at Parmasters Team Headquarters.
With his eighteen years experience teaching: LPGA Players, Australian Tour Players, Senior Players, Junior Programs, Weekly Clinics and his extensive knowledge in physics, anatomy, kinesiology and psychology, Scott is sought after as a public speaker lecturing on the science of the golf swing. He continues to conduct golf clinics nationwide.
As Co-Founder and Chief Golf Professional, Scott creates the training programs that allow Straight-Line Golf and our lessons to guarantee a 25% reduction in handicap to golfers of all skill levels, and coordinates the golf training certification at Parmasters Team Headquarters.
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Michael Levy, CFE – Chief Financial Officer & Chief Investment Officer
 
Michael is a Fellow of the Institute of Chartered Accountants (England and Wales) and holds a Franchise Executive Certification with the International Franchise Association.
He was co-founder, President and C.O.O. of Uniglobe Travel International. He was with Uniglobe from before day one, and was key in its growth to over 1,000 franchised locations, over 6,000 staff world wide and combined sales of in excess of $2 billion. Uniglobe achieved its growth through a Regional structure similar to Parmasters Golf Training Centers.
Prior to Uniglobe, Michael was Vice President of Finance for Century 21 Canada, and was with that company from 6 offices to over 300 franchised offices in Canada and from 500 to 5500 locations globally. During the past ten years, Michael has run his own Regional franchise operation in the U.K. and provided support in raising financing for a variety of companies. Michael is a keen golfer and loves his new Straight-Line Golf swing!
As Chief Franchise Officer & Chief Investment Officer Michael manages the companies finances, plans financial strategy, coordinates helping our Franchise candidates and Owners raise their investment capital and manage their wealth.
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For a personal glimpse of Michael, click here:
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John Harrison – Chief Operations Officer
John is a skilled management professional with over 17 years direct experience in the Hospitality and Tourism Industry. John has been involved with several chain restaurants such as The Keg, Earl’s, Cactus Club Café and the Hog’s Breath Café (Australia).
He has also had the opportunity to train staff at several high-end, overseas hotel properties such as The Cairns International Hotel and the Gagudju Crocodile Resort. John has been involved in the opening of 5 different hospitality venues and has been responsible for training and development of staff complements up to 150 strong.
In recent years, he took on the role of Regional Manager for the Vancouver Destinations Tourism Placement Program. “Destinations” is a unique partnership between Grant Thornton LLP, The Council of Tourism Associations of British Columbia and the Ministry of Human Resources to connect people on Income Assistance with Tourism jobs across the Province of British Columbia.
John is also an accomplished trainer having facilitated workshops and seminars for both the Vancouver School Board and corporate clients on such topics as “Effective Negotiations”, “Solving People Problems”, “Pursuing Service Excellence”, “Conflict Resolution” and “Dealing with Difficult People”. His direct and honest style, coupled with his work hard-play hard attitude always ensures lots of fun and excellent results.
As Chief Investment Officer, John coordinates all system-wide training, product development, and franchise operations support at Parmasters.
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Andrew Winston – VP Special Projects
Andrew joined the Parmasters team in May, 05 and his work history, education and entrepreneurial spirit were a perfect fit. He has worked in the golf industry since July 1993, where he learned to play at Spallumcheen Golf & Country Club in Vernon under the instruction of Mark Ciupka and became an Assistant Professional at Predator Ridge Resort in 1995.
After moving to Vancouver, he became a senior corporate consultant for Rogers AT&T and then for Tri-West Resorts in Alberta, he completed a contract to open Gleniffer Lake Golf & Country Club.
He created and launched Sea to Sky Golf.com and continues to spend time as a film and TV actor in Vancouver with a notable appearance as the suited dancing guy, in the “Good Morning” Viagra Commercial Campaign.
As Vice President of Special Projects, Andrew coordinates group buying programs for our Franchise Owners to help them save money at Parmasters, and many special projects for the CEO and the Board.
Allen Bonk – Director of Business Golf
Allen has an extensive background with two global companies, Motorola and GE, and is a very creative and goal oriented professional with senior level management, sales & marketing experience.
His 15 years major account sales and strategy experience and international large project and business experience led him to practice the art and science of great “business golf” for many years.
In addition he was extensively trained in a great many technology and management courses ranging from Systems Integration & Project Management to Six Sigma Green Belt certification.
A well rounded and diverse background in business and a strong work ethic combined with a commitment to excellence in all areas undertaken, Allen is a team player.
As Director of Business Golf, Allen will develop, launch, and coordinate marketing and training for our Quantum Business Golf program.
External Board Members
Chip Beck - Board Member
A three time All-American in college, Chip went on to earn four victories on the PGA Tour and twenty runner-up finishes in more than 600 PGA Tour events.
During the 1986 and 1989 US Open Championships, he tied for runner-up. In 1988, Chip won the Vardon Trophy for the PGA Tour leader in scoring average, one of only eleven golfers to earn that title since 1988.
There has been a Chip Beck appearance three times on the Ryder Cup, with his 1991 Ryder Cup performance being the best. In 1993, he was the runner-up at the Masters Tournament.
During the 1991 Las Vegas Invitational at the Sunrise Golf Club, Beck shot a round of 59 with 5 pars and 13 birdies including a three footer on the 18th hole, landing him in a tie for third in the tournament.
Chip has spent 40 weeks in the top 10 of the Official World Golf Rankings.
In 2006, he became eligible for the Champions Tour and returned to his golf career, where he continues to golf today.
Chip joins Parmasters as a Board Member, and will use his incredible golf experience, dynamic personality, and wide circle of contacts to assist the company in meeting and exceeding it’s goals.
Advisors to the Board
David Faulkner - Advisor to the Board - Strategic Construction
Retail Development's President, David Faulkner, has managed almost a billion dollars worth of retail and restaurant projects. With over fifteen years of experience in the architecture and construction fields, he has continually refined the cost-saving tools and solutions he pioneered, resulting in significant savings for a wide variety of companies, including Gap, Inc., Nordstrom, Hilton, Del Webb and numerous other respected brands in the retail and hospitality industry.
David is also a sought-after speaker and author, sharing his insights at professional conferences and in publications ranging from shelter magazines to trade press.
David is now Senior Vice President, Environmental Design Executive, Bank of America.
David is an active member of the International Council of Shopping Centers and the International Franchise Association. He holds a Masters Degree in architecture from Yale University and a Bachelors Degree from Vassar College. David will bring his amazing expertise to Parmasters in the area of strategic construction coaching.
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Rear Admiral (Ret'd) Ken Summers - Advisor to the Board - Strategic Planning
A natural leader and therefore strong communicator and decision-maker, Ken is a retired Naval Officer and Senior Executive with extensive experience in NATO and Canadian security/defense policy issues. Ken’s ability to rise to new challenges with innovative, successful solutions makes him a valuable advisor to the Parmasters Board of Directors.
Bilingual and well-traveled, Ken has extensive experience in the areas of corporate restructuring, resource management, international affairs, human resource management, strategic level planning and leadership. His career is laden with many significant achievements, including:
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organizing and preparing all aspects of the Canadian Naval Task Group deployed to the Persian Gulf in 1990 and subsequently assuming command in the Gulf of the 4000 plus Canadians, and the naval ships, fighter aircraft, and land forces involved in Gulf War;
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acting as the Chief of Staff to the Supreme Allied Commander Atlantic responsible for all NATO operations and activities in the Atlantic; and
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advising the Canadian Ambassador to the U.S. on all matters of mutual concern to both nations.
Ken has received numerous citations and Orders of Merit from Canada, the U.S., Bahrain, Saudi Arabia and Kuwait. He brings to the Parmasters management team exceptional judgment, decision-making and communication skills, and integrity in support of the Parmasters’ vision and will offer long-term advice on strategy as an Advisor to the Board of Directors.
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Jack Kuykendall - Advisor to the Board - Golf Research
Jack Kuykendall is the golf-passionate scientist who discovered the single axis method to play golf. He is the person who brought Moe Norman to national recognition as the World's Greatest Ball Striker. Moe validates Jack Kuykendall's great golf discoveries. Golf Magazine has named Jack one of the Top 100 Teachers in America since 1996.
Jack completed his Bachelor of Science in Physics in 1969 while attending Georgia State University. He then became an Assistant Research Scientist at Georgia Institute of Technology in 1969 to 1971. This compelled Jack to learn more about marketing and sales when in 1971 to 1987 he worked for marketing and sales in the Medical and Laser industry. In 1987 Jack was motivated to open and be President of Kuykendall Golf Inc, where he continues to be active in until today. The creation of Kuykendall Golf Inc. led Jack into creating additional ventures known today as Right-Way-Golf, Natural Golf and IMA Golf.
Jack's discoveries have been featured in media around the world. In December 1995, Golf Digest devoted over 30 pages to Moe and Jack. In January 1996 Golf Magazine named Jack as one of the Top 100 Teachers in America. Jack is the second scientist, and only the third non-PGA member to receive this honor. Jack is world renowned for his teaching, and has been featured in articles and interviews around the globe, including the Wall Street Journal and the PGA Magazine.
Jack is committed to continually improving the ability for golfers of all skill levels to learn better ways to golf, based on science not perceptions. As an Advisor to the Board of Directors at Parmasters, he will drive long-term golf research projects. Jack can be reached at www.kuykendallgolf.com
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Franchise Leadership Council
Mario Bertagna - Parmasters South Central Regional Franchisor
Mario’s career began as a personnel manager for a national retail department store and quickly evolved into a store manager position. After running the family business interests in retail liquor, real estate management and grocery industries for a number of years, Mario held management positions with several local companies.
His duties included managing a three state sales territory, researching and marketing new products and services as well as business development and strategic planning. Always up for a challenge, Mario co-founded The Memphis Italian Festival in 1990 and has nurtured this event into a fun-filled annual event attended by over 75,000 people for the two-day event.
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Mike Allen - Parmasters South Central Regional Franchisor
Mike Allen, an inactive CPA, adds expertise and depth to the team by drawing on his background of 7+ years experience of Big 8 (now Big 4) public accounting experience and his 19+ years experience in the capital markets.
Mike is known by his peers as a dedicated team player that relishes the challenges of new product development. Over the past 19+ years, Mike has started and / or managed five of the six fixed income securities trading desks at arguably the largest fixed income securities player off Wall Street.
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Andre Ferris - Parmasters Canada Regional Franchisor
While maintaining the role of Assistant Manager with Zellers Ltd., André graduated in Business Management at Centennial College in Toronto, ON in 1994. He became the youngest manager in the company's history while at Zellers.
He then embarked on a sales and marketing career in packaged goods, representing Evian, Crystal Springs, Gatorade, Snapple, and V8. He also participated in the launch of Gatorade Frost, winning numerous sales and promotional awards.
He moved on to Molson Canada where he has been a territory representative accountable for training/supervising staff, and organizing high profile events and functions designed to promote sales and increase public awareness. In doing so, he orchestrated an award-winning competitive advantage at LCBO outlets. He received a Director's Award in 2002, establishing market share growth in 45 out of 48 months.
André clearly brings sales and marketing strengths and proven coaching abilities - not to mention a love of golf - to his dream role as Regional Franchisor for Canada.
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Lauren Rosier - Parmasters Mid America Regional Franchisor
Parmasters Golf Training Center’s business concept and philosophy captured Lauren Rosier’s desire to combine his entrepreneurial vision for bringing an indoor practice facility to Michigan with his passion for golf. In the course of a diverse 23-year career in all aspects of strategic planning, profit and loss management, budget planning, inventory control, and customer satisfaction, Lauren has proven to be a skilled executive, ethical leader, and analytical problem-solver.
As a member of Len Industries’ Executive Team, Lauren provides superior leadership during critical transition phases, including hiring professional and industrial staff, implementing budget reductions, and installing effective management information systems. Lauren holds a Bachelor’s Degree in Engineering from Michigan State University. In his leisure time, Lauren enjoys the challenge of continually improving his Straight-Line Golf™ game and studying the winning strategies of world-renowned entrepreneurs.
Lauren’s tenacious pursuit of goals and strong commitment towards exceptional customer service will be the driving force behind the profitable success of Parmasters Mid-America Region.
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Yvette Rosier - Parmasters Mid America Regional Franchisor
Yvette Rosier’s entrepreneurial vision for creating a business that inspires the soul matched Parmasters Golf Training Center’s philosophy of live, love, work and play. Yvette brings real-world advice, memorable humor, and powerful stories in order to motivate and align newly hired associates with the corporate vision, mission statement, values, and strategic plans.
At Jackson National Life Insurance, she worked with the Assistant Vice President of Corporate Quality Assurance and Training to continually refresh and deliver training of the New Employee Orientation program, effective phone skills/customer service, and management and non-management training of an electronic timekeeping system. Her contributions as a member of the organization’s Employee Handbook Committee, helped associates understand the company, its operations, and key people within the organization.
Yvette continues to work towards her Bachelor’s Degree in Management and Organizational Behavior from Spring Arbor University. Her interests include learning Straight Line Golf™ and studying both the customer service philosophies and best HR practices of national and international companies.
Yvette’s dedication to employee engagement and phenomenal customer satisfaction will contribute to the profitable success of Parmasters Mid America Region.
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Bud Schroeder - Parmasters Mid Atlantic Regional Franchisor
After taking up golf seven years ago, Bud thought that with a little polishing, he’d be ready for the tour. Like so many others, his zeal for the game declined when he realized he was in fact, an average golfer. Parmasters has invigorated his love and passion for the game and he’s now looking forward to shooting 85 as Parmasters’ Regional Franchisor for the Mid-Atlantic Region.
Bud is not new to franchising. His in-depth business experience has most recently included owning three UPS Stores in the Harrisburg, Pennsylvania area. Prior to business ownership, he spent nine years with the Woolworth Corporation in the Kinney Shoe division as a trainer where he gained valuable business knowledge in operations, logistics, and human resources.
Mid-Atlantic Franchise Owners are sure to benefit not only from Bud’s solid business and franchise experience, but also his contagious enthusiasm.
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Will Conerly - Parmasters Rocky Mountain Regional Franchisor
Will’s entrepreneurial interest and love for the game of golf brought him to acquire the Parmasters Rocky Mountain Regional Franchise.
Will’s career began as a Certified Public Accountant at one of the Big 8 accounting firms but has spent the past 23 years with one of the largest medical companies in the world. Will has held sales, marketing and management positions focusing primarily on leading sales teams to success.
Will brings sales, marketing, and financial business experience together with his love for golf to help bring Indoor Golf Training facilities to the Rocky Mountain Area.
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Burt Stoker - Parmasters Rocky Mountain Regional Franchisor
Burt’s fascination for the game of golf and his entrepreneurial spirit is a great fit for Parmasters.
Burt started his career in the family Nursery and Garden Center business while attending Weber State University, in Ogden, UT. After graduating with a degree in Technical Sales, Burt was the first employee of Pretzel Maker Franchising. While at Pretzel Maker, Burt was responsible for qualifying, marketing, and sales of all new franchises. Burt then took on the responsibility of a regional sales representative for a Mineral and Vitamin company. He was soon given the responsibility of Director of Bulk Sales.
For the past eight years Burt has been a Senior Account Manager with one of the world largest medical companies. Burt brings sales, marketing and management experience to the Parmasters Rocky Mountain Region.
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Marc Hobler - Parmasters North East Regional Franchisor
Marc Hobler has over 15 years of business, technology and people development expertise at Intel Corporation. Most recently, Marc managed key joint-development programs between Intel and other leading ISVs (Independent Software Vendors) in the development of advanced solution vehicles, often with new and innovative business models that demonstrate the compelling value proposition, business viability and market potential of these leading-edge solutions, all of which based on next generation hardware and software platforms.
Previously, Marc held numerous leadership and management positions in both Intel product marketing and Intel IT, one of the largest and most innovative IT organizations in the world. Over the course of his Intel career, Marc developed and refined an extensive skill set in global program/project management, people/organizational development, strategic/tactical product planning, market/competitive analysis, financial/ROI analysis, strategic partnership management, industry analyst relations, executive PR/communications and software/systems architecture and development.
Marc brings sales, marketing and management experience to the Parmasters North East Region.
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