|
What Makes Us Unique In The Sports
Training World?
Five main elements make us very unique
in the sports training industry in general, and in the
world of golf training in particular. They are:
- Accelerated Learning Techniques.
- Building Club Member Confidence.
- Effective Target Marketing Strategies.
- Ethical Franchise System.
- Sustainable Business Philosophy.
1.ACCELERATED LEARNING TECHNIQUES
Our exclusive Accelerated Learning System
uses End Point Visualization (EPV) and Backward
Shaping teaching methods combined with positive
reinforcement and detailed one-on-one session plans.
This fosters better, faster results in golfers
of all skill levels. For testimonials click
here.
What does this mean to the success of Parmasters
Golf Training Centers
Four things:
-
Happier club members because EPV gets
faster, easier results by building upon "mini-successes";
-
Much
greater ease in hiring and training coaches
because of duplicable training programs based
on our
Straight-Line Golf methods;
-
Very
loyal, repeat Club Members due to measurable
results; and
-
An ability to offer guaranteed results due to
very high satisfaction levels.
2.BUILDING CLUB MEMBER CONFIDENCE
We take on the "mental" aspects of golf with a training
system that builds confidence. This includes comprehensive
one-on-one session plans, "pump-up" calls the night
before each session, pre-session motivational videos,
post-session practice tips, Success Journals, and a
complete Club Membership program including a monthly
newsletter.
With our Straight-Line Golf system, Club
Members learn how accuracy and power improves their
game to make strokes disappear. By developing their
swing to hit the ball straighter and longer, frustration
levels drop and they have more fun on the golf course.
Through positive reinforcement in our non-intimidating
training environment, Club Members learn physical and
mental techniques that produce immediate results.
With results comes loyalty.
3. Effective Target
Marketing Strategies
Because the purpose of a business to create a client,
the business has two - and only two - functions: marketing
and innovation.
Marketing and innovation produce results, all the
rest are costs. Our entire marketing system works on
four main areas: getting new clients, keeping our existing
clients, getting existing clients to spend more, and
getting existing clients to come back more often.
Our forty-two targeted marketing strategies represent
the very best proven methods to generate clients. These
street-tested methods have produced results in literally
hundreds of businesses over the last ten years and are
now available to you. This will make getting new clients
a science instead of a guessing game.
4. Ethical Franchise System
In order to reduce and eliminate abuses often made
by other franchisors, we have implemented several key
elements to the way our franchise system operates.
These include more than a dozen unique policies including
the following:
-
saving
you money with group buying power by having all
products sold to our golf training centers at
a
pre-determined mark-up based solely on the cost
to warehouse with no hidden "volume rebates"
or mark-ups allowed;
-
totally
exclusive, protected territories so you control
when to expand, not us;
-
flexible
construction processes and open bidding
policies so you save significant money on store
construction; and
-
very fair renewal provisions avoiding predatory
practices.
5. SUSTAINABLE BUSINESS
PHILOSOPHY
We believe that for a business to be truly successful,
its livelihood and growth must also support the long-tem
sustainability of our team, our community and the planet.
Our sustainable business philosophy involves adopting
the idea that each business is responsible for the products
and services they provide from inception to end-use.
In our industry, for example, this means looking at
everything from the materials we use to build our facilities
to the way we impact the lives of our team members.
Also in an industry such as ours where the main product
is personalized training, the concept of "responsibility"
must focus on social responsibility and contribution
to the community. To see what our golf training
centers look like, click
here.
To return to the Concept area, click
here.
To return to our Home Page, click
here.

|