Option #3 - Individual Golf Training Center

A candidate is awarded a single territory and the right to open one Golf Training Center in that territory. Each exclusive territory will include an area that has 270 holes of golf, or approximately fifteen regulation courses.

The total investment for the Golf Training Center individual franchise is $274,430 - $2,517,712 (including our $45,000 franchise fee) depending on regional factors such as labor and materials costs, and depending on which of the ten investment options are selected.

Currently we have a total of eighty-six franchises awarded and pending.

This includes eight Regional Franchises awarded and pending (Mid America, Middle East/Africa, South Central, Canada, Mid Atlantic, China and Mountain awarded and North East pending)

We also have seventy-eight Golf Training Center franchises awarded and pending. This includes:

• a four unit Area Development Agreement awarded for Memphis (with one site open)

• a four unit Area Development awarded for Atlantic Canada;

• a single unit Franchise awarded for St. John's, Newfoundland;

• an eleven unit Area Development awarded for Washington State (including our first Links Golf Cafe location)

• a seven unit Area Development awarded for Lansing and Grand Rapids, Michigan;

• a Single Location Franchise Agreement awarded for Guangzhou, China (open and operating in the CITIC Plaza)

• a six unit Area Development Agreement awarded for Greater Indianapolis (with one site open in Noblesville)

• a seven unit Area Development Agreement awarded for British Columbia;

• a five unit Area Development Agreement awarded for Southern Ontario; (with the first center to be located in Kitchener)

• a five unit Area Development Agreement awarded for Alberta; (with the first center to be located in Edmonton)

• a five unit Area Development Agreement awarded for Northern Ontario;

• a five unit Area Development Agreement awarded for Manitoba & Saskatchewan;

• a four unit Area Development Agreement awarded for Nevada;

• a single unit Franchise awarded for North Tucson, Arizona;

• a four unit Area Development Agreement pending for West Oklahoma; and

• a six unit Area Development Agreement pending for Northern New Jersey;

Our first site opened June 17th, 2006 in Memphis, Tennessee.

THE EVOLUTION OF OUR TEN INVESTMENT MODELS

Over the course of the last four years of research and development, we wanted to explore as many ways to reach golfers and help improve their game both in North America, and overseas.

In order to set parameters for this we decided on four fundamental premises:

• Parmasters is about delivering guaranteed results in your golf game;

• Straight-Line Golf is the most unique part of Parmasters, and therefore our biggest competitive advantage;

• To carry the name “PARMASTERS” it must focus on golf training; and

• Therefore, if it wasn’t about golf training, we would use our other brand, “LINKS GOLF CAFÉ” for that use.
   

We realized at this point we were really talking about four areas of focus:

• Learning Golf (where the clients are not year-round, like resorts);

• Golf Training;

• Entertainment; and

• Golf Fitness

From there, we realized that we're offering two distinct concepts:

• our golf training centers, called Parmasters Golf Training Centers; and

• our golf entertainment cafés called Links Golf Café

PARMASTERS GOLF TRAINING CENTER CONCEPT

Each Parmasters Golf Training Center will be a minimum of 2000 sq ft and up, based upon:

• Budget;

• Market size; and

• Franchise Candidate goals.

REVENUE STREAMS

The core elements in each location will be:

• Straight-Line Golf™ Clinics

• Business Golf Seminars

• Fluency Bays for Training

Highly desired options, ones that we will encourage, based on the factors of budget, market size and candidate goals will be:

• Straight-Line Golf Lessons (to be a core component in all but Resort locations)

• Golf simulators in driving range mode (making them Long Game Hitting Bays with a fluency component)

• Short Game Area (small, medium, and large, with sand and rough as size permits)

• Golf fitness areas (basic and full) focusing on balance, strength, flexibility, endurance and injury prevention

• Food and Beverage (three tiers, credit card operated vending machines, basic Links Golf Café, and full Links Golf Café)

Options, again based on the above factors:

• Conference room

• Club repair

• Therapy rooms

• Bag storage

• Locker rooms (code dependent, may be compulsory)

• Golf Simulators in full version

• Multiples of fluency bays, Long Game Hitting Bays, Golf Simulators

• New ideas and revenue streams to be tested along the way

START-UP BUDGET ESTIMATES

Locations starting as small as 2000 sq ft, and as low total initial investment as $300,000. Initial estimates as follows:

Links Golf Café

Concept:

The Links Golf Café will be 1100 to 2000 sq ft, and will cost from $175,000 to $250,000 to build. See Option #4 above on the chart.

Revenue Streams

The revenue streams will be:

• Golf simulator play

• Related league play

• Drop-in practice

• Retail focusing on training tapes, books, dvd’s, training tools like “the trainer” swing club, logo’d apparel, and golf impulse items

• Golf magazines to sell (and read)

• Café menu focusing on gourmet organic coffees and specialty beverages, Golfer’s Zen herbal lattés, related baked goods and snacks, like gourmet pretzels, optional liquor, where appropriate, optional gourmet hot dogs where appropriate, smoothies, and private label water

Facilities to include multiple screens with the Golf Channel and our Straight-Line Golf videos showing all day long, plus free access to dozens of golf magazines.

Locations:

• Shopping centers

• Airports

• Disney-style entertainment places

For a more detailed investment breakdown click here.

To see a map of North America and find out the availability of Area Developments and Individual Territories, click here.

To return to the Your Own Business area, click here.